Maestro Dobel Tequila today announced a series of promotions in coordination with the brand's sponsorship of Lollapalooza 2013.
When it comes to selling tequila these days, retailers and restaurateurs have little trouble getting product to move off the shelves and from the back bar. But the question is: which products?
Dobel Tequila has partnered with rock star Perry Farrell as part of a US$10 million advertising campaign launched this month.
Have you ever seen a tequila that's crystal clear? Even the most casual tequila aficionado will tell you that this is, traditionally, impossible to do.