Despite the obstacles 2020 brought, sales of tequila have soared. To look at exactly how the industry changed in 2020, I asked a panel of tequila experts to weigh in.
One hundred percent. The term seems straight forward enough. You see it listed on labels constantly. But in the case of 100 percent blue agave tequila, you shouldn’t be so sure.
Why it exists, how it works, and what you should expect.
David Rodriguez has been promoted to Patrón Master Distiller. He has been with the brand for nearly 18 years, working side by side with original Master Distiller, Francisco Alcaraz.
The team behind the Tequila Matchmaker have launched a “Verified Additive Free” program for tequila brands and distilleries. This is the first known independent, additive-free verification in the spirits world.
Largely dependent on U.S. bars and restaurants, Mexico’s craft distilleries are in trouble, and trying to find new ways to connect with consumers.
Last year was a busy time in the tequila world. Here's what we expect to see in 2020, and beyond.
We predict the brands that will shine in the next 12 months.
Some tequila producers are laying the groundwork for sustainability, but bartenders and conscientious consumers can fight the good fight, too.