Largely dependent on U.S. bars and restaurants, Mexico’s craft distilleries are in trouble, and trying to find new ways to connect with consumers.
Last year was a busy time in the tequila world. Here's what we expect to see in 2020, and beyond.
We predict the brands that will shine in the next 12 months.
Some tequila producers are laying the groundwork for sustainability, but bartenders and conscientious consumers can fight the good fight, too.
Patrón is unveiling the result of its own patience: a limited-edition, 10-year-old extra añejo tequila called Patrón Extra Añejo 10 Años.
What tequila producers choose to do now, in other words, will determine the spirit’s future. And we, the tequila-purchasing public, have to take our role more seriously to ensure its survival.
Tequila distillers are increasingly using the historic tahona wheel to crush agave and influence the flavor of their spirits.
Forget slammers and partying, the trends in tequila are all heading resolutely upmarket nowadays. Laura Foster heads to Jalisco, Mexico, to discover a region where producers are moving from fast fashion to haute couture.
Patrón, and Lunazul join Siembra Valles with earthen pit-cooked tequilas.