Blind tastings are the best way to find out what you really like, free of marketing hype, bias, and previous experiences. They also give you the opportunity to experience tequila in a whole new way—using only your senses.
What tequila producers choose to do now, in other words, will determine the spirit’s future. And we, the tequila-purchasing public, have to take our role more seriously to ensure its survival.
For years we’ve been saying “process matters”, and that each choice made during the production process will find its way into the finished product. Now we have proof.
Bacardi Ltd.'s takeover of Patron tells us two things: 1) the market for premium alcoholic beverages is hot, and 2) so much so, that one of their publicly traded peers, Brown-Forman, may be overheating.
Tequila Cazadores, 100% blue agave tequila and one of the most popular premium tequilas in Mexico and the US, has launched new packaging for its line of premium tequilas.
Tequila Cazadores, the signature 1922 recipe, was just awarded a Double Gold Medal for its Cazadores Anejo and a Silver Medal for Cazadores Reposado at the 2012 San Francisco World Spirits Competition held in late March.