Is this a trend that’s driven purely by financial incentives, whether to cash in like Clooney and company, or to profit from America’s increasing appreciation of the spirit?
Blind tastings are the best way to find out what you really like, free of marketing hype, bias, and previous experiences. They also give you the opportunity to experience tequila in a whole new way—using only your senses.
What tequila producers choose to do now, in other words, will determine the spirit’s future. And we, the tequila-purchasing public, have to take our role more seriously to ensure its survival.
Sharing a bottle of Casa Noble Single Barrel Extra Añejo Tequila with friends, author David Lida considers the effects of age—both his and the spirit’s—on the experience.
Casa Noble has created only 563 bottles of the new Alta Belleza extra añejo tequila. It marks the launch of Casa Noble’s Colección del Fundador, an ongoing series of rare, limited release, collectible tequilas, and Alta Belleza is the collection’s Volume
Commercially available aged tequilas are a fairly modern invention, with the first reposado not launched until 1974, although a number of tequila houses kept aged barrels at home for their own usage. But in every case, aging decisions start with barrel se
US drinks producer Constellation Brands has announced a multi-million dollar campaign to relaunch Casa Noble Tequila.
Last month, the PATRÓN tequila brand poured a non-traditional trademark enforcement action on the CASA NOBLE tequila brand, alleging likelihood of confusion and dilution of PATRÓN’s federally-registered and distinctive bottle design trademark.
For years tequila geeks have been having a debate as polarizing as Coke vs. Pepsi: Which location produces better tequila, the “Highlands” or the “Lowlands” of Jalisco, Mexico? We decided to conduct our own blind tasting experiment, pitting 3 Valley tequi