Tequila is at a crossroads with one axis consisting of powerful commercial or celebrity forces and smaller-scale producers on the other.
Mexican distiller Becle, better known as the parent company of tequila brand Jose Cuervo, updated its 2022 full-year guidance on Friday, improving net sales estimates after posting a positive quarterly report.
Tequila brand Jose Cuervo has expanded its Tradicional portfolio with the addition of an añejo expression that was finished in Irish single malt whiskey barrels.
For years we’ve been saying “process matters”, and that each choice made during the production process will find its way into the finished product. Now we have proof.
Diageo’s Don Julio Tequila has smashed through the million-case sales barrier for the first time, Brand Champions data has revealed.
Despite the global popularity of its namesake beverage, Tequila has been overlooked as a tourist destination—until now.
Tequila remains ascendant in the U.S., with 100%-agave expressions still leading the way. Market leader Jose Cuervo appears to have taken a small step back last year, slipping 1.5%, but Patrón (+8%) and Sauza (+12%) were up significantly.
Mexico's Jose Cuervo , the world's biggest tequila maker, reported a 48.5 percent slump in profit in the fourth quarter of 2016 compared to the year earlier period, the company said.
Tequila maker José Cuervo went public yesterday, raising 18.363 billion pesos, about US $910 million, exceeding expectations by at least 3 billion pesos. - See more at: http://mexiconewsdaily.com/news/cuervo-goes-public-raises-18-billion-pesos/#sthash.BPz