On the nose, I get ethanol first, agave is definitely there, but it’s a little sharper than I like. A hint of citrus, but not much else going on. On the palate, definitely getting the cooked agave but again, it’s sharp and heavily accompanied by the ethanol. A little bit of a bitter note, maybe some citrus but that funky sharp/bitter bite gets in the way. I’d skip this. At $25-27, you’re in Altos/Arette territory and only a couple bucks away from Tapatio, which blows this out of the water. It definitely tastes like a tequila for sure, and it doesn’t taste like diffused crap, but it’s overall a disappointment. I remember the reposado being better, and I’d be willing to try the añejo, but the blanco is a no-go for me. Gonna batch some margs and call it a day.
Kendall Jenner, Michael Jordan, the Rock. How American celebrities are changing Mexico’s tequila industry.
Celebrities such as The Rock and George Clooney have helped the stratospheric rise in popularity of Tequila and other agave spirits. But canny consumers will discern whether the stars have a real passion for the spirit.
Stars are following in the footsteps of George Clooney's hit with Casamigos, and the spirit may not be better for it.
You know most of the names, yet you probably haven't heard of Ken Austin. Think of him as sort of a celebrity spirits whisperer.
If you are an outsider making tequila, the least you can do is gain understanding and respect for the culture, and the people who work hard to make the product.
Celebrity brands are pillaging Mexico's agave to make subpar products — she's just the most visible one.
Is this a trend that’s driven purely by financial incentives, whether to cash in like Clooney and company, or to profit from America’s increasing appreciation of the spirit?
Lou gives Teremana Blanco a try (for the first time) on camera, and gives his honest opinion.
Last year was a busy time in the tequila world. Here's what we expect to see in 2020, and beyond.
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