Sorting through the options can be overwhelming, which is why we always opt to trust the experts. To get their take on a workhorse option, we asked bartenders to share with us their go-to tequilas.
Tequila is at a crossroads with one axis consisting of powerful commercial or celebrity forces and smaller-scale producers on the other.
Kendall Jenner, Michael Jordan, the Rock. How American celebrities are changing Mexico’s tequila industry.
Celebrities such as The Rock and George Clooney have helped the stratospheric rise in popularity of Tequila and other agave spirits. But canny consumers will discern whether the stars have a real passion for the spirit.
Stars are following in the footsteps of George Clooney's hit with Casamigos, and the spirit may not be better for it.
You know most of the names, yet you probably haven't heard of Ken Austin. Think of him as sort of a celebrity spirits whisperer.
If you are an outsider making tequila, the least you can do is gain understanding and respect for the culture, and the people who work hard to make the product.
Celebrity brands are pillaging Mexico's agave to make subpar products — she's just the most visible one.
Is this a trend that’s driven purely by financial incentives, whether to cash in like Clooney and company, or to profit from America’s increasing appreciation of the spirit?
Each tequila has its own "flavor fingerprint," and each person has his or her own flavor preferences. Our propietary matching algorithm uses nine different characteristics to find the best matches for you. And, it gets smarter the more you use it. Download the app today - it's free - and let the Tequila Matchmaker figure out your own flavor preferences.
