As the fastest growing spirit in the U.S., tequila has overcome its bad rap as the cheap, college hangover culprit, while simultaneously breaking into a fixated market, where vodka and whiskey previously reigned. What propelled this shift?
Eduardo "Lalo" González, has teamed with two friends, David Rodriguez Carballido and Jim McDermott, to create and distribute Lalo tequila, a very different, more modern premium brand that has already caught on in restaurants, bars and clubs across Texas.
LALO tequila, named after co-founder and maestro tequilero Eduardo "Lalo" González, the grandson of Don Julio González, launched last year in the U.S. after several years of development.
Lou explains why he likes LALO Blanco.