It's not the worst I've had but far from the best. Someone bought me a pour of this at a bar, and I wanted to be polite. I've given every cristilino a fair shake, although I am inherently against anything that undermines the delicate aging process. I still haven't found one that makes me happy. Besides the fact that this is a cristilino, I'm not historically fond of Don Julio. This has done nothing to change my mind.
The aroma was a tangle of floral notes, surprisingly soft sweetness and petrichor, with an essence that reminded me of rain water and earth. Upon tasting I was truly impressed with the initial gripping flavor of petrichor which was surprisingly potent and pleasing and I found myself enjoying the bold taste of minerality and soft floral essence until the following flavor of overwhelming honey and vanilla rose up like a tide of drenching sweetness. In that instant I went from indulging to put-off. I could have reveled in the initial tone but the following honey flavor, which is truly a pure representative of its moniker, did not appeal to me. Perhaps if the honey dominance was present from the beginning taste to the finale I could have been more open to its flavor but the initial leading taste of cooked agave and petrichor with its hard and fast transition to saturated sweetness did not appeal to me. The combination of flavors are dramatic in my opinion, and while I could imagine a certain crowd enjoy this expression, it doesn’t enchant my palate.
Tequila is at a crossroads with one axis consisting of powerful commercial or celebrity forces and smaller-scale producers on the other.
An estimated 70 percent of all tequila contains undisclosed additives, like vanilla extract and aspartame. One couple is on a mission to change that.
Lou gets brutally real about Don Julio 70th, and the entire concept of cristalinos.
Tequila net sales were up 36% in the first half of the fiscal year.
We sent six blanco tequilas to 28 members of the Tequila Matchmaker Tasting Panel to rate blind. Four of them are new to the market, and two of them are tequilas that have been around for a long time.
Diageo’s Don Julio Tequila has smashed through the million-case sales barrier for the first time, Brand Champions data has revealed.
There are reasons to believe that Menezes' self-help plan is beginning to bear fruit. The US business is back in growth, after adding George Clooney's Casamigos tequila and a number of other brands to its cabinet.
Notably, Diageo has also been striving to augment its spirit-based alcohol portfolio through acquisitions. In June 2017, the company announced the acquisition of the fastest-growing premium tequila brand, Casamigos, in a deal worth $1 billion.
The multinational beverage company Diageo laid the first stone for the expansion of its Atotonilco, Jalisco, plant this week, part of a US $400-million investment announced in 2015 after it bought the Don Julio tequila brand.
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Super sweet wow I can see why people like it. Candy in a bottle and I’m sure a pounding hangover the next day