Blind tastings are the best way to find out what you really like, free of marketing hype, bias, and previous experiences. They also give you the opportunity to experience tequila in a whole new way—using only your senses.
Making tequila is a time and labor-consuming process, when done right. But big corporations are taking shortcuts and pricing the artisan products out of the bar...and out of business.
The struggle these days isn't in finding a superb, distinctive, and refined tequila – one that instantly erases any hangover memories of rotgut shots – but deciding among myriad great options.