Aroma is dominated by alcohol and a strange rubber/asphalt note (not good). There may be some orange/citrus but it is largely hidden. [With time (10 mins) the alcohol in the aroma settles down a bit and caramel is noticeable. But, the rubber/asphalt is still there.] Flavor is sweet from caramel and fruit with a bit of heat coming at the end. Also, a little of that rubbery off note shows up also. Finish is short and nothing about this tequila really lasts. For the price, definitely not worth buying. 09-21-2022
What the hell were they thinking?! This crap is horrible! Notes or cardboard and hand sanitizer! Furthur añejo from NOM 1414 got it right with the orange cask aging and is damn delicious! DJ primavera is undrinkable for me.
Lou gets brutally real about Don Julio 70th, and the entire concept of cristalinos.
Tequila net sales were up 36% in the first half of the fiscal year.
We sent six blanco tequilas to 28 members of the Tequila Matchmaker Tasting Panel to rate blind. Four of them are new to the market, and two of them are tequilas that have been around for a long time.
Diageo’s Don Julio Tequila has smashed through the million-case sales barrier for the first time, Brand Champions data has revealed.
There are reasons to believe that Menezes' self-help plan is beginning to bear fruit. The US business is back in growth, after adding George Clooney's Casamigos tequila and a number of other brands to its cabinet.
Notably, Diageo has also been striving to augment its spirit-based alcohol portfolio through acquisitions. In June 2017, the company announced the acquisition of the fastest-growing premium tequila brand, Casamigos, in a deal worth $1 billion.
The multinational beverage company Diageo laid the first stone for the expansion of its Atotonilco, Jalisco, plant this week, part of a US $400-million investment announced in 2015 after it bought the Don Julio tequila brand.
At a time when tequila sales are booming both in the U.S. and internationally, and a flood of new brands continue to appear at retailers’ doors, it’s difficult to assemble a price assortment that sticks to value as the most important matter.
Patrón, which pioneered the U.S. market’s thriving luxury Tequila segment, is now facing competition from a bevy of high-end entrants including Don Julio, Avión, Casamigos and others.
Each tequila has its own "flavor fingerprint," and each person has his or her own flavor preferences. Our propietary matching algorithm uses nine different characteristics to find the best matches for you. And, it gets smarter the more you use it. Download the app today - it's free - and let the Tequila Matchmaker figure out your own flavor preferences.
