Blind tastings are the best way to find out what you really like, free of marketing hype, bias, and previous experiences. They also give you the opportunity to experience tequila in a whole new way—using only your senses.
This video produced by Mexican Tequila company, Tequilla Arette, takes you behind the scenes as they skillfully produce the alcohol. The cinematography and alluring voiceover expose a side of tequila you've most likely never seen or imagined.
Some people, when talking about essential bottles for a well-stocked bar, leave out tequila (unlike, say, bourbon or scotch). Some people think that the only thing tequila is good for is making margaritas. Some people are wrong.
This year the list is peppered with 100% agave brands that talk of terroir, single estates and tahona wheels. Now recognised selling points, these would have been confusion points in years gone by.