Stars are following in the footsteps of George Clooney's hit with Casamigos, and the spirit may not be better for it.
Is this a trend that’s driven purely by financial incentives, whether to cash in like Clooney and company, or to profit from America’s increasing appreciation of the spirit?
Notably, Diageo has also been striving to augment its spirit-based alcohol portfolio through acquisitions. In June 2017, the company announced the acquisition of the fastest-growing premium tequila brand, Casamigos, in a deal worth $1 billion.
Celebrities, they’re just like us. They take tequila shots then wake up the next morning with a pounding headache and their hand still in a bag of Cool Ranch Doritos. But in another way, they’re not like us at all: They’re rich enough to start their own t
The luxury Tequila category, whose impressive success has been driven in recent years by brands like Patrón, Don Julio and Avión, has seen an influx of surging new entrants that are propelling the segment to even stronger growth in 2015. Casamigos, DeLeón
Luxury tequila in particular, which includes some of the fastest-growing brands in the American high-end spirits industry, is rising in the face of other categories, according to the DISCUS report, again signifying consumers' changing preferences for the
So you want to make a tequila? Good luck with that.
DeLeon's Debut Campaign Under Diageo Released in 'Bite-Sized' Chunks
Celebrities these days are doing much more than just advertising for alcohol. Many are selling their own brands. From rap mogul Sean Combs' Ciroc Vodka, to Justin Timerlake's 901 Silver Tequila, to soccer star David Beckham's Scotch whisky.