Artificially flavored. Synthetic cream soda / Creamsicle like aroma and flavor that just doesn't go well. Not easy to tell it's tequila.
This is disturbingly bad tequila
Jan 5, 2023 I tried this in a blind a few weeks ago but wanted to revisit b4 doing a review. So I finished my sample today... Nose First time I drank this, I got vanilla and caramel on the nose. Today = Alcohol forward with minerality. Its hard to smell agave because the alcohol smell is so strong. Palate The first time I got vanilla and some unnatural sweetness, but not agave. Today i didn't get much flavor at all. There's a trace of agave but otherwise really nothing. Finish falls flat and leaves a bitter after taste Overall This wasn't great, and it also wasn't as horrible as I thought it was going to be. Still, not a good tequila. Baffles my brain what they did to make this so unpleasant when they used a traditional process = stone ovens and tahona crush. I assume the agave weren't fully matured, they didn't cut off all the bitter parts of the piña, and there's additives. Also, what's the quality of the water they used? ... Rating 60 pts
Tequila is at a crossroads with one axis consisting of powerful commercial or celebrity forces and smaller-scale producers on the other.
Supermodel and Keeping Up With the Kardashians star Kendall Jenner has gained B Corp status for her 818 Tequila brand for its social and environmental performance.
There are fears that recent months of extremely dry conditions in Mexico could significantly reduce agave crop production, resulting in a major mezcal shortage.
Though it may be controversial, 818 Tequila is undoubtedly one of the most popular agave spirits on the market right now. Now that you know the basics, here are nine more things you should know about the supermodel-approved premium tequila brand.
Kendall Jenner, Michael Jordan, the Rock. How American celebrities are changing Mexico’s tequila industry.
Lou gives his honest opinion of the latest celeb tequila.
Stars are following in the footsteps of George Clooney's hit with Casamigos, and the spirit may not be better for it.
If you are an outsider making tequila, the least you can do is gain understanding and respect for the culture, and the people who work hard to make the product.
Celebrity brands are pillaging Mexico's agave to make subpar products — she's just the most visible one.
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