Imperial Brands, the US subsidiary of French drinks group Belvédère, has expanded its spirits distribution portfolio with the addition of Tromba Tequila.
The growth of Tequila Tromba is set to continue, as the brand announces plans to enter the US market, as well as the addition of key industry veterans to its local sales team.
Tequila Tromba have been in touch to let us know that their record breaking tequila tasting event proved successful, beating the existing record of 341. More than 950 people took part.
Tomba Tequila has revealed a new film created by MPC New York and The Sherry Company. The CG ad, entitled 'Tromba Journey', follows the tequila's production process before it ends up in New York.
Eric Brass had a dream, and that dream smelled like distilled sugars from the agave plant. “One day I said I’d quit my job, chuck it all in, and go for the dream,” says Brass, who left his career in asset management a few years ago to co-found Tromba Tequ