Despite the obstacles 2020 brought, sales of tequila have soared. To look at exactly how the industry changed in 2020, I asked a panel of tequila experts to weigh in.
There’s a mystique and romance surrounding tequila that few products enjoy. The import has captivated the imagination of the American drinking public, making it the fastest growing category of spirits in the country. As aficionados grow more discerning, d
Driven by the continuing expansion of the 100%-agave segment, the U.S. Tequila market continues to carve out solid growth.
If you hadn't checked your calendar then you may be blissfully unaware that Cinco de Mayo will this year fall on a Monday, a 'School Night'. Familia Camarena Tequila have launched a program dubbed #SAVECINCO that urges Cinco de Mayo fans to celebrate inst
When it comes to tequila, the basic choice is simple: 100% agave, or not 100% agave. Of course, this is like saying that when it comes to music, there’s Mozart or there’s a guy named Steve-O playing the kazoo version of Eine kleine Nachtmusik alone in a b
Tequila’s top brand—Jose Cuervo—continues to lose ground, but the category’s other top sellers are offsetting that soft performance with impressive growth, resulting in solid gains in Mexico, the U.S. and a host of key emerging markets.
Familia Camarena Tequila announced today that the company will continue its marketing sponsorship agreement with the Dallas Cowboys.
The new Familia Camarena Tequila is a 100% blue agave tequila with big bucks behind its launch.