Greg Long and Bruce Beach of Peligroso talk about how they created a unique competitive advantage that resonates, delights and builds lasting value.
Britain's Diageo, the world's biggest spirits maker, has added to its tequila offering with the acquisition of super-premium brand Peligroso, the company said on Monday.
Peligroso tequila have today announced the release of the newest addition to their tequila family, Peligroso Cinnamon. Additionally, Peligroso announced today their partnership with two of the nation's largest spirits distributors, Southern Wine & Spirits
Peligroso: Dallas' new risky tequila
There’s a young tequila brand that is asking, almost begging: Are you ready to drink a tequila that’s synonymous with danger?
“Top 10 Tequilas of 2010? Special Anniversary Tequila Whisperer Show (episode 66)