Diageo’s Don Julio Tequila has smashed through the million-case sales barrier for the first time, Brand Champions data has revealed.
Herradura and Jimador-owner Brown-Forman's growth has slowed on currency swings, a problem that could soon fix itself, but by the time it does, the company will face difficult growth comparisons in a market that has gotten crowded.
Technavio’s latest tequila market in Latin America report highlights three key emerging trends predicted to impact market growth through 2019.
Some people, when talking about essential bottles for a well-stocked bar, leave out tequila (unlike, say, bourbon or scotch). Some people think that the only thing tequila is good for is making margaritas. Some people are wrong.
This year the list is peppered with 100% agave brands that talk of terroir, single estates and tahona wheels. Now recognised selling points, these would have been confusion points in years gone by.
el Jimador, the official tequila sponsor of the U.S. National Soccer Team and the annual U.S. Tour of the Mexican National Team, announced today the launch of its "Take Home the Spirit" 360 degree program with a unique Foursquare component, a first for th
Brown-Forman brought in Cue Design to redesign the el Jimador packaging to give them the look they needed.
For the second consecutive year, el Jimador, 100 percent blue agave tequila, has released limited-edition soccer bottles.
El Jimador tequilas received prominent medals at the 2012 Ultimate Spirits Challenge and the 2012 San Francisco World Spirits Competition. El Jimador Reposado earned a double gold medal and el Jimador Anejo earned a gold medal in the San Francisco World S