For years we’ve been saying “process matters”, and that each choice made during the production process will find its way into the finished product. Now we have proof.
This year the list is peppered with 100% agave brands that talk of terroir, single estates and tahona wheels. Now recognised selling points, these would have been confusion points in years gone by.
Pernod Ricard has hired Deep Focus to lead global and U.S. marketing for its Olmeca Altos tequila brand.
Driven by the continuing expansion of the 100%-agave segment, the U.S. Tequila market continues to carve out solid growth.
Coley Porter Bell has redesigned the packaging for Olmeca Tequila, aiming to better reflect the brand’s Mexican heritage.
Pernod Ricard has appointed Lisa McCann as marketing director for Olmeca Tequila. Lisa McCann joins the team in August from Pernod Ricard USA, where she has spent two years as brand director for Malibu.
Pernod Ricard USA has completed its roll out of Olmeca Altos Tequila across the US, almost three years after first launching the super-premium brand in the States.
Pernod Ricard is introducing new bartender-friendly packaging across the globe for its award-winning 100% agave Tequila, Olmeca Altos. Olmeca Altos Tequila. Olmeca Altos Tequila's new bottle has been redesigned with bartenders in mind.
To capitalise on growth opportunities in the super-premium tequila category, Olmeca Tequila is rolling out new packaging for its 100% agave Olmeca Altos. The new-look bottle is rolling out in 17 markets, including the UK, Turkey, Canada and European...