Rocker Sammy Hagar and pop star Adam Levine are partnering on a new booze brand called Santo Mezquila that is billed in new ads as "the world's first mezquila."
Campari America, together with its affiliates Gruppo Campari, announced today it is signing new distribution agreements across 23 markets with Southern Wine & Spirits of America, Inc. (Southern), the nation's leading wine and spirits distributor.
So you want to make a tequila? Good luck with that.
Celebrities these days are doing much more than just advertising for alcohol. Many are selling their own brands. From rap mogul Sean Combs' Ciroc Vodka, to Justin Timerlake's 901 Silver Tequila, to soccer star David Beckham's Scotch whisky.
In a recent press release Cabo Wabo Tequila have announced that for the fourth year they will be continuing their partnership with the Sixthman Music Festival.
Tequila is taking over bars, cocktail lists and palates all over the Bay Area and as we reported this week, several young companies are jumping into the booming market for Mexico's national spirit.
Celebrities seem to think this tequila craze is a whole thing, so they're partnering with brands or launching their own. On this page I'll try to keep track of them all.