Following the landmark success of George Clooney’s tequila brand Casamigos, a crop of celebrities have tried to mimic its popularity with their own labels in the US.
Celebrities, they’re just like us. They take tequila shots then wake up the next morning with a pounding headache and their hand still in a bag of Cool Ranch Doritos. But in another way, they’re not like us at all: They’re rich enough to start their own t
Luxury tequila in particular, which includes some of the fastest-growing brands in the American high-end spirits industry, is rising in the face of other categories, according to the DISCUS report, again signifying consumers' changing preferences for the
Celebrities these days are doing much more than just advertising for alcohol. Many are selling their own brands. From rap mogul Sean Combs' Ciroc Vodka, to Justin Timerlake's 901 Silver Tequila, to soccer star David Beckham's Scotch whisky.
Driven by the continuing expansion of the 100%-agave segment, the U.S. Tequila market continues to carve out solid growth.
Timberlake makes an appearance on the "Jonathon Ross Show" to talk about his then new album "The 20/20 Experience" and promote his tequila.
The Ultimate Spirits "not like any other competition and doesn’t want to be" Challenge have released their results for 2014.
Tequila appears to be the category of choice these days for aspiring celebrity spirits marketers. Just a day after the news that Diageo and Diddy are teaming on DeLeón Tequila, Beam Inc. confirms to SND that it’s partnering with Justin Timberlake on a new
901 Tequila, noted for its award-winning and critically acclaimed 901 Silver, and Palm Bay International, one of North America’s premier wine and spirits importers, are proud to introduce 901 Reposado and 901 Anejo to North America.