Celebrities such as The Rock and George Clooney have helped the stratospheric rise in popularity of Tequila and other agave spirits. But canny consumers will discern whether the stars have a real passion for the spirit.
Is this a trend that’s driven purely by financial incentives, whether to cash in like Clooney and company, or to profit from America’s increasing appreciation of the spirit?
Sex and the City star Chris Noth has revealed he believes his recently acquired Ambhar Tequila is “better” than fellow actor George Clooney’s Casamigos brand.
Jack Allen's Kitchen hosts fundraiser with premium tequilas from Ambhar, Dulce Vida, Patron, Pepe Z, and Republic.