Kendall Jenner, Michael Jordan, the Rock. How American celebrities are changing Mexico’s tequila industry.
Stars are following in the footsteps of George Clooney's hit with Casamigos, and the spirit may not be better for it.
Is this a trend that’s driven purely by financial incentives, whether to cash in like Clooney and company, or to profit from America’s increasing appreciation of the spirit?
Last year was a busy time in the tequila world. Here's what we expect to see in 2020, and beyond.
I’ve never drank tequila by itself this early in the day before, let alone slowly sipped it. But I have a good reason: What, exactly, the tequila tastes like from Cincoro Tequila.
Following the landmark success of George Clooney’s tequila brand Casamigos, a crop of celebrities have tried to mimic its popularity with their own labels in the US.
Cincoro's Starting Five: Michael Jordan, Wyc Grousbeck, Emilia Fazzalari, Jeanie Buss and Wes Edens.