The dapper, bearded pitchman, who long portrayed Dos Equis’ Most Interesting Man in the World, returns in the first three installments of a 10-spot campaign by agency Erich & Kallman.
Astral Tequila announced today that it will introduce 'smart' bottles of its award-winning spirit to engage with consumers in-store and deliver customized digital experiences with the tap of a smartphone.
For the money, Astral Tequila is a good high proof, clean blanco. As a sipper it could be a little rough around the edges, but perfect for a high quality mixed cocktail. So keep drinking tequila, and as Jonathan would say.... Stay thirsty my friends.
The struggle these days isn't in finding a superb, distinctive, and refined tequila – one that instantly erases any hangover memories of rotgut shots – but deciding among myriad great options.
While the panel’s favorites were complex, elemental and intriguing, we were troubled by a lack of intensity in many of the bottles as well as by a sense of artificiality in some. As Florence put it, we found a great divide between those tequilas we liked
When it comes to tequila, the basic choice is simple: 100% agave, or not 100% agave. Of course, this is like saying that when it comes to music, there’s Mozart or there’s a guy named Steve-O playing the kazoo version of Eine kleine Nachtmusik alone in a b