Acrid, astringent nose with no agave presence. Flavor is on par with nose, plus add a little tar, pitch and chemical bitterness. Another tequila that I honestly could not swallow. Yuk.
It took a minute to figure out this aroma and why I liked it. It smells just like sunscreen with a coconut scent. Going into the taste with thoughts of bikini clad girls at the beach can not save this Tequilla. Wow it’s bad. The finish is long and lingers, but who wants something this bad to linger?
For years we’ve been saying “process matters”, and that each choice made during the production process will find its way into the finished product. Now we have proof.
Back in July we reported on Diageo's intention to gain back its leading position, with regard to profit, in the tequila category. Larry Schwartz, president of Diageo North America, made mention of perhaps purchasing other brands to achieve this goal, and
A week or so ago I attended the San Francisco launch event for Don Roberto tequila, hosted by Junior Merino at Cantina. Don Roberto is made by the Orendain family in the lowlands of Jalisco, Mexico in the town of Tequila, at the La Purisima distillery.
Each tequila has its own "flavor fingerprint," and each person has his or her own flavor preferences. Our propietary matching algorithm uses nine different characteristics to find the best matches for you. And, it gets smarter the more you use it. Download the app today - it's free - and let the Tequila Matchmaker figure out your own flavor preferences.
